Brand Activation & Influencer Marketing

Mogu Mogu, the popular Thai drink with nata de coco, is now available at Jumbo. To promote it, we organized front-of-store samplings at various Jumbo locations, accompanied by discount vouchers. We partnered with four influencers who created fun and creative videos with the goal of going viral. In addition, we hosted a giveaway with Bobbejaanland tickets to highlight the fun character of Mogu Mogu and its availability in theme parks this summer. This way, we successfully brought attention to Mogu Mogu both offline and online.

Outcome

The sampling campaign at ten Jumbo stores led to an immediate increase in sales thanks to discount vouchers and boosted brand awareness. The influencer marketing enhanced online visibility with fun videos that positioned Mogu Mogu as available at Jumbo, other Belgian retailers, and in theme parks. This combined approach significantly increased brand awareness and resulted in both higher sales and lasting visibility.

Would you like a customized quote?

Would you like to know more? We are happy to think along with you and prepare a customized proposal for you. For more information, please contact us at info@doubledaze.be.