Television campaign

For CM (Christian Mutuality), we followed three inspiring volunteers: Sophie, Stan and Cindy. Each of them shows in their own way what volunteering really means. Their engagement formed the basis for three powerful reports of 3 minutes each. Based on this, we also created a short spot of 30 seconds and a dynamic reel of 20 seconds, perfect for use on social media. The videos are authentic, warm and pure, just like the volunteer work itself. This campaign was widely rolled out via the television channels MENT 55 (aimed at the 55+ target group) and MentPop, and supported on social media. In this way, we bring the stories directly to people who may feel called upon to take the step themselves.

Outcome

The stories of Cindy, Sophie and Stan showed how meaningful volunteering is - for those who receive help and for those who help. The campaign had one clear goal: to attract new volunteers to CM. By letting real people have their say and making their impact visible, we inspired viewers to take action themselves. The combination of television and social media ensured targeted, broad distribution within the right target group. The result: a campaign that not only moved, but also mobilized.

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