During the Trendsetters fair, we brought together 21 brands with more than 140 influencers and celebrities for an inspiring networking event. A two-day program full of brand activations, meetings, and creative connections. Influencers discovered new products, shared their experiences online, and engaged in behind-the-scenes conversations with brands.
The 2025 edition brought together more than 145 influencers and celebrities with 21 brands for a two-day event full of energy, creativity, and connections. The Trendsetters fair was the place where creators discovered new products, shared experiences, and brands engaged directly with their target audience.
During the fair, 65 reels and posts and more than 675 stories were shared on Instagram and TikTok – a wave of online buzz that continued to resonate for weeks. Brands saw their products spontaneously featured in content from both major names and micro-influencers, finding new ambassadors to boost their campaigns.
The press also picked up on the vibe. Coverage appeared on AVS & Ment TV and in articles in Het Nieuwsblad and Krant van West-Vlaanderen. The result? A combined reach of no less than 5 to 5.5 million impressions across television, print, and social media.
Beyond the numbers, it was the atmosphere that truly stood out. From creative brand activations and inspiring conversations to the excitement of influencers discovering their goodie bags – Trendsetters 2025 proved that the magic happens when brands and creators genuinely connect.