Product Placement

For the program 'in bed with' on Ment TV, we invited famous guests for a candid conversation for seven seasons - right out of bed by De Slaapadviseur. From Wim Willaert to Metejoor to Christoff: each episode brought surprising conversations, a touch of humor and a warm, intimate atmosphere. Through smart product placement, we subtly but effectively put The Sleep Advisor's bed in the spotlight. The campaign was enhanced with trailers and teasers that made the viewer curious and brought the Sleep Advisor's bed into the spotlight.

Outcome

Strong storytelling in which both the BVs and the Sleep Advisor's bed played the leading roles. The Sleep Advisor episodes and accompanying trailers were enjoyed by between 1 to 1.5 million Flemings each season.

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